The entire park cost around $17 million to build in 1955, which translates to around $80 million in 1987.
By that time, Splash Mountain, whose budget had risen greatly to $75 million, had become one of the most expensive projects created by Walt Disney Imagineering. Construction began at Disneyland in April of that year. At the time of its unveiling, Disney officials stated they would not be expecting criticism for its Song of the South theming due to the ride only including the film's animated animal characters. Plans to build the ride were unveiled in January 1987. Feiten moved nearly all of the animatronics to new locations, removing 10 animatronic figures from the ride completely, to improve the show. Dave Feiten was then brought in to animate and fix story and staging problems. The character figures from America Sings were used in many scenes, though all of the Br'er Rabbit, Br'er Fox, and Br'er Bear figures were specifically designed for Splash Mountain. The name was later changed to Splash Mountain after then CEO Michael Eisner's suggestion that the attraction be used to help market the 1984 film Splash. While trying to solve the problems of including a log flume, bringing people into Bear Country and reusing the America Sings characters, Baxter thought of Song of the South.īaxter and his team developed the concept of Zip-a-Dee River Run, which would incorporate scenes from Song of the South. It was Dick Nunis who insisted that the Imagineers create a log flume for Disneyland, but the Imagineers were initially unenthusiastic about it, feeling that log flumes were too ordinary a theme park attraction to include in a Disney park.
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He wanted to attract guests to the often-empty Bear Country land in Disneyland, with the only attraction as the Country Bear Jamboree (which later closed in 2001), plus a souvenir shop, and make use of the Audio-Animatronics from America Sings, which was also poorly attended. Splash Mountain was originally conceived in the summer of 1983 by Imagineer Tony Baxter while stuck in rush-hour traffic on his way to work. The other animals rejoice to have Br'er Rabbit back home, while Br'er Fox and Br'er Bear are last seen narrowly escaping the jaws of Br'er Gator.
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Br'er Fox then throws Br'er Rabbit into the briar patch (represented by the ride's flume drop) Br'er Rabbit escapes uninjured. Br'er Rabbit uses reverse psychology on Br'er Fox, begging the fox not to throw him into the briar patch (as described in " The Tar Baby"). Br'er Fox eventually catches Br’er Rabbit in a beehive and threatens to roast him. Out of curiosity, his foes follow but only for Br'er Rabbit to lead them into a cavern of bees. Br'er Rabbit continues on his journey to find his " laughing place". The sharp-witted Br'er Rabbit avoids a snare trap (as described in " Br'er Rabbit Earns a Dollar a Minute") and uses it to trap Br'er Bear instead. Br'er Fox and Br'er Bear, the antagonists of the story, are determined to catch him, but are repeatedly tricked into letting him free.
Each ride presents scenes taken from the animated segments of the film Song of the South, telling the story of Br'er Rabbit, the protagonist, a mischievous character who leaves his home in search of adventure. The different versions of Splash Mountain feature similar stories, albeit with small differences. The plot behind Splash Mountain is a composite of several Uncle Remus stories.
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